Walk by a table and see brains churning as they practically bubble over with ideas to lend to the brainstorming session. Sit at that table and listen to the group, whether it is PR/Marketing or User Experience, and see lightbulbs actually going off over thier heads. Ok, maybe they are no lightbulbs shining over heads, but there might as well be.

The 100 or so great minds gathered together at LaunchMemphisStartUp Weekend are excited (and busy!) developing a business plan for a grassroots campaign to generate interest in a new social network presence. This network is unique and “organized” around the idea of unorganization. Interested yet?

While names, logos, business models and developments are still being worked out, the overall concept is set: A community, based on the Facebook template, uniting pickup-game players and encouraging them to join this network to rate other players and venues.

Focusing on underground sports lacking standard rules, leagues or organizations (mainly ultimate frisbee), this social community will provide a platform for players to connect with others who are on the same level as them, as well as find ways to improve their own games. StartUp Weekend is in full swing in Memphis, and there’s still a full day left! Keep checking back to see how the concept progresses–just watch out for random lightbulbs overhead.

LunaWeb is excited to be a founding partner of LaunchMemphis, and is highly involved with StartUp Weekend by overseeing the new media aspect of the weekend. By blogging, Tweeting, taking photos and shooting video, as well as joining in on the brainstorming, LunaWeb is utilizing social media to ensure that anyone who wants to participate can follow the process online.



May 30, 2008

To nurture and grow the entrepreneurial community in Memphis, community leaders established LaunchMemphis. Throughout the year, LaunchMemphis will host a series of events to encourage the local entrepreneurial spirit, as well as introduce new technology business startups to the Memphis economy.

One event, for which LunaWeb is involved as an partner “Engineer,” is StartUp Weekend, to be held May 30-June 1. This event is an “intense 54 hour event bringing together brilliant tech minds (developers, designers, marketers, ect.) together to create a company (or as many as the community wants) from concept to launch!”

LunaWeb will be in attendance during the entire weekend to take photos, shoot video, stream live video, blog and Twitter about the event. (Find us on Twitter: @LaunchMemphis.)

Watch the short video (25 sec.) below to check out some scenes from this year’s Business Fair and Conference, hosted by the Small Business Chamber, where LunaWeb was a sponsor and presenter.



Earlier this month, LunaWeb participated as a sponsor of the 2008 Memphis Business Fair and Conference, hosted by the Small Business Chamber. Not only did we attend and network with many local businesses, but LunaWeb President, Dave Barger, gave 3 presentations throughout the day all focusing on social media.

By highlighting the benefits of social media and the resources available to utilize social media tools, as well as the shifts in trends throughout the years, Dave was able to encourage attendees to think about their businesses in new ways. The overarching message was that it is vital to the success and sustainability of any organization to embrace changing technologies and understand how these changes can fit into business plans and strategies.

Justin and Joan talking after breakfast Bryan talking to the group.

May’s Social Media Breakfast Memphis was all about education. Presenters touched on the value and importance of continuing education to keep up with the trends and changes in technology, as well as how educational institutions can utilize social media.

Joan McGrory, Ph. D, a Training Specialist and Interim Director of the Computer Resource Center for Southwest Tennessee Community College, explained to the group the growing benefits of continuing education, especially in the realm of technology. With constant upgrades, new trends and the availability of better resources, it is important to understand and embrace these changes.

Bryan Berretta, the Assistant Director of Technology for Lausanne Collegiate School, showed how their students and teachers are utilizing social media tools such as social bookmarking, blogs and private social networks to share information and stay connected. Bryan’s presentation can be found here on SlideShare.net.

Do you know of any educational institutions using social media? How are they doing so, and is it effective?