LunaWeb President/CEO will serve as the commencement speaker this evening for the graduating class from ITT Technical Institute. As a technology leader in Memphis, Barger could most likely share advice and stories from this industry for hours upon hours. But tonight his message will highlight lessons to benefit a much greater area-the industry of life.

It is vital for young professionals to realize that competition is fierce in every field, and those who remember that nothing is handed to you and common courtesy still takes you miles will find themselves with much greater successes. Barger also wants the class to understand that life will be more fulfilling if you follow your passions, not chase money. Contentment and happiness come from doing something you love and sharing that passion with others.

Now, more than ever, there are many shifts in our world. No longer does everyone work in their hometown and no longer does every employee clock in at the office each day. There is a great shift occurring in our world-employers are outsourcing jobs across the globe because things can get done faster and cheaper. It’s a tough competition, which is why young professionals must constantly be on the ball–have resumes available, show up on time to job interviews, be honest and follow through on promises.

Yes, although these graduates are beginning fast-paced lives in the ever changing industry of technology, they still must remember that some things-like strong work ethics, honesty and integrity-will always be important skills to have.

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Wednesday, June 11 LunaWeb President Dave Barger served as the speaker for the PRSA Memphis Chapter luncheon. Focusing on social media and its benefits, Dave highlighted many options for utilizing social media.

In a crowd of about 100 PR practioners, roughly 20% use the social utility Facebook, and even fewer have heard of Twitter. Dave not only told the crowd about the seemingly endless options for social networking sites, but also showcased a few specific ones and their benefits.

  • LinkedIn has charm for it’s Question/Answer platform.
  • Facebook is appealing because of its ad space, growing number of users and business-friendly platform.
  • Twitter is useful because it’s information gathering/sharing abilities.

Slowly but surely businesses, large and small, are seeming to understand that the world of online social networks is not simply a passing fad. More and more, companies are incorporating social media into their marketing and business plans. Recently, the Commercial Appeal  featured LunaWeb for its knowledge and efforts in evangelizing social media in Memphis. Read the article here, and let us know what you think.

  • Do you use social media in your workplace?
  • Would you like to know more about social media? 
  • Is it tough to gain buy-in throughout the organization when it comes to new trends?

LunaWeb President and CEO, Dave Barger, will be speaking at this week’s PRSA Memphis Chapter Luncheon about the vast opportunities within social networking.

As members of the technology industry, it is important that we keep our clients up-to-date on the latest and greatest trends in technology, especially when they can benefit the client. Of course there are different needs for every client, and not each industry is going to have the same online marketing plan. We do our best to understand the specific needs of the client and develop recommendations based on those needs.

Two clients we have created social media presences for are BTE Racing and Mantia’s restaurant-two very different businesses in two very different industries. Therefore, the plans for each varied quite a bit.

Mantia’s, owned by Alyce Mantia, is a local mediterranean-style, cozy restaurant/international market that also hosts cooking classes and wine tastings. To show that friendly atmosphere to the online world, we wanted videos and photos galore. By promoting a Facebook presence in the restaurant, as well as using Facebook ads, we were able to grow the number of fans of the Facebook page. In less than one month, Mantia’s, the small, local favorite, had over 40 fans. The page itself was getting a great number of views, ranging from 20-150 per day, which we were able to find out using the Facebook insights. 

The short video (18 sec.) below appeared on Mantia’s Facebook page following her “Turkish Delights” cooking class.

 

BTE Racing, is an international company, manufacturing race car automotive parts for customers across the globe. To enhance the online presence of BTE, we created a Facebook page-also promoted by Facebook ads-a social network, blog and YouTube channel. BTE representatives maintain the creative content of the various entities, while we designed the customization of each platform and monitor the activity.

 

 

June’s Social Media Breakfast #4 highlighted social media releases, as well as small businesses utilizng social media. Emily Joyner gave a quick presentation about social media releases, during which she showed the group the standard template for social media releases. Other notable examples of social media releases include Coca-Cola’s® SMR for the Virtual Thirst Contest and Ford’s® Digital Snippets about their selection of vehicles.

Dave’s presentation highlighted the social media uses small businesses could employ to help reach their target audience. By using Shashi Bellamkonda’s example of “Small Business and Social Media,” Dave gave the group tips and various ideas for utilizing social media to better connect with your audience.

The next Social Media Breakfast Memphis will be held in August. Details to come at a later date.

 

 

 

Does mainstreaming kill the effectiveness of grassroots campaigns?

At Memphis’ StartUp Weekend the idea of mainstreaming pickup sports is not the hope, desire or even mentioned in the business plan. Every group, from Market Research to Development, understands that ultimate frisbee players, along with other underground gamers, don’t desire to be popular or mainstream. They aren’t searching for superstardom or the fame found in the NBA or NFL.

Ultimate frisbee players love the game–the ease of quickly gathering equipment (a frisbee) and grabbing a group together to play. Symple. Easy as pie.

StartUp Weekend participants know the market and are continually sharing ideas from group to group creating the most effective and desirable user interface for the audience.