Video Killed the Radio Star

June 2, 2008

Does mainstreaming kill the effectiveness of grassroots campaigns?

At Memphis’ StartUp Weekend the idea of mainstreaming pickup sports is not the hope, desire or even mentioned in the business plan. Every group, from Market Research to Development, understands that ultimate frisbee players, along with other underground gamers, don’t desire to be popular or mainstream. They aren’t searching for superstardom or the fame found in the NBA or NFL.

Ultimate frisbee players love the game–the ease of quickly gathering equipment (a frisbee) and grabbing a group together to play. Symple. Easy as pie.

StartUp Weekend participants know the market and are continually sharing ideas from group to group creating the most effective and desirable user interface for the audience.


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