On a daily basis, more and more corporations and public figures are understanding the significance of social media and connecting with their audiences. Sponsors, advertisers and athletes are no different in gearing up for this year’s Summer Olympics in Beijing.

Summer Olympics sponsor Lenovo is making the most of their connection with the worldwide event by creating an extensive social media campaign. By encouraging athletes to blog and provide pictures about their experience, fans can visit the Lenovo Olympic site to keep up to date with athletes as they’re preparing for and competing in the Olympic games!

Lenovo has also created videos and photos from Beijing, a map tracking the Olympic torch movement, and, of course, news about Lenovo and its involvement. This strategy will no doubt increase the amount of visitors to the company’s Web site as well as new supporters of the brand.

Do you know of any other organizations using such strong social media initiatives to interact with their audiences?

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While surfing the Internet or checking e-mails, are you considering the automated spiders and robots surfing your personal Web content? Do you think about the fact that search engines, like Google and Yahoo!, are scanning your search terms, personal data and e-mail to store data for targeted advertising?

For many years Google was not openly telling its users that data storing and the use of cookies were occurring within Google search. However, after some public urging (including an article featured in The New York Times and a formal letter from privacy advocates), this week Google added a link to its own Privacy Policy, which explains to users they believe that “transparency and choice are the foundations of privacy.”

As you can see by visiting the homepage or on the image above, the link is very tiny and discreet, but there’s a reason behind that decision, of course! In Google’s corporate blog, VP Marissa Mayer explained that the link must be small and contain few words because Google founders required the homepage never exceed 28 words. Nonetheless, the link is there and the facts are outlined in detail. 

What are your thoughts about the privacy (or lack thereof) on the Internet?

According to a new study by Nielsen Online, the economic woes being felt across the U.S. are driving more and more consumers to share frustrations and money-saving tips within social networks.

The study shows that among the online driving conversations, the topic most discussed is the growing need for alternative fuel-which accounts for 20% of the conversations. The same effect is spilling over to grocery buying conversations. Consumers are sharing new promotions and sales, as well as how to stretch your dollars with coupon strategies.

Are you finding yourself turning to the Internet and your online network of peers to discuss the economic strain on your wallet? Check out EcoMemphis’ post about alternative fuel developments in Memphis, TN and discuss your thoughts on the matter.

If Walmart can update its logo, then LunaWeb can update its look!

New things are happening with LunaWeb.net, and it won’t be long before the new look is launched and unveiled for all to see. By incorporating more sophisticated design, along with making it rich in new media, LunaWeb’s Web site is keeping with the times of constant change.

The current site doesn’t highlight the groundbreaking work LunaWeb is doing across the social media platforms, of which we want our current and future clients to understand the importance. Be on the lookout for the new site, which will feature interactive videos, photos, client testimonials and a new design.