As members of the technology industry, it is important that we keep our clients up-to-date on the latest and greatest trends in technology, especially when they can benefit the client. Of course there are different needs for every client, and not each industry is going to have the same online marketing plan. We do our best to understand the specific needs of the client and develop recommendations based on those needs.

Two clients we have created social media presences for are BTE Racing and Mantia’s restaurant-two very different businesses in two very different industries. Therefore, the plans for each varied quite a bit.

Mantia’s, owned by Alyce Mantia, is a local mediterranean-style, cozy restaurant/international market that also hosts cooking classes and wine tastings. To show that friendly atmosphere to the online world, we wanted videos and photos galore. By promoting a Facebook presence in the restaurant, as well as using Facebook ads, we were able to grow the number of fans of the Facebook page. In less than one month, Mantia’s, the small, local favorite, had over 40 fans. The page itself was getting a great number of views, ranging from 20-150 per day, which we were able to find out using the Facebook insights. 

The short video (18 sec.) below appeared on Mantia’s Facebook page following her “Turkish Delights” cooking class.

 

BTE Racing, is an international company, manufacturing race car automotive parts for customers across the globe. To enhance the online presence of BTE, we created a Facebook page-also promoted by Facebook ads-a social network, blog and YouTube channel. BTE representatives maintain the creative content of the various entities, while we designed the customization of each platform and monitor the activity.

 

 

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This morning, the Memphis Child Advocacy Center had a Flag Raising as a result of yet another needless death of an innocent child. Six-year-old Charlis Flemming and his seven-year-old playmate were playing with a gun inside an apartment, when Charlis was shot in the face and killed. Parents and caretakers must remember to take all measures to keep kids safe.

Sadly, for the first time ever, two flags are now flying side-by-side at the Memphis Child Advocacy Center on Poplar Avenue, after last week’s Flag Raising for the Dotson children who were brutally killed in their home. Below is an excerpt from the Children’s Memorial Pledge, which is read aloud at each Flag Raising.

“We promise to protect the children in our care. We promise to believe children who say they have been hurt. We vow to tell the authorities if we suspect child abuse. We promise to do everything in our power to keep children safe.”

Four-year-old Cemario and two-year-old Cecil Dotson were memorialized by the Memphis Child Advocacy Center, Friday, March 14. The two brothers’ deaths were the result of a horrific and brutal crime that occurred in their home March 3. Now known as the “Lester Street Murders,” this gruesome story will not be forgotten by Memphis residents for quite some time.

Their young lives, as well as the lives of 4 adults in the home, were taken by the hands of their uncle, who now stands accused of their murders as well as the near-fatal assault on their three siblings, ranging in age from 2 months to 9 years old.

The Memphis Child Advocacy Center, a non-profit organiztion providing therapy for children who are victims of sexual and severe physical abuse, raises the Children’s Memorial Flag any time a child in the Memphis/Shelby County area dies as a result of abuse. The flag not only memorializes the child who died all-too-young, but also increases community awareness about the rampant problem of child abuse. Visit www.MemphisCAC.org to learn more about this organization.

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World Karate Champion Dr. Clay Morton and Dave discuss Phase II of his website. We took a “risk minimizing” approach by launching Phase I with measurement tools (industry buzzword = “analytics”) in-place to gauge the acceptance of training videos by “Dr. Clay” before investing in Phase II (to launch by March 19). We used Web 2.0 sites like YouTube, MySpace, and Facebook to promote Dr. Clay’s new presence, accessibility, and videos.

We’re leveraging video for the purposes of promotion, the product itself, and as ongoing training in unique ways conceived by Dr. Clay and his father. Seriously. Where else can you do this?

Upload a video of your Karate routine and receive an online video critique of your performance by a World Champion.