Visit the New LunaWeb Blog

December 8, 2009

If it looks like we’ve been as quiet as the dark side of the moon, It’s because we’ve moved.

LunaWeb's new home: LunaWeb.com

Please visit our new homepage at www.LunaWeb.com, and our new blog at blog.lunaweb.com.

If you’d like to connect with us through social media, we’d love to hear from you.

Visit us on Facebook at Facebook.LunaWeb.com and Twitter at Twitter.com/LunaWeb.

We hope we’ll see you out there!

After many hours, delays and modified direction over the past two years, we have proudly launched our new website at LunaWeb.net. It’s a complete redesign from our old site, and it connects with several new dimensions of our online presence.

LunaWeb Home Page

LunaWeb Home Page

Redesign

We’ve changed from the old design completely to include a much more colorful interface and Flash on the homepage  to keep things interesting – but if you don’t have Flash, don’t worry, you’ll get a static image. We tried to create an updated, clean and friendly overall look.

Social Media

Social Media made a huge impact on our new presence. We took advantage of tools which allow us to make the site more interactive and conversational. We’ve brought in a Twitter feed that not only shows our tweets, but shows what others are saying about us. Videos that we switch out occasionally will be featured prominently. We also have links that give you one-click access to several of our Social Networking presences so you can join us in the conversation.

New Pages

You’ll find a few new pages on the site that we’re especially proud of. Primarily, new content reflecting our Social Presence offering (we have the most experienced and largest department of Social Media in Memphis). You will also find a link straight to our blog (this very one), which we regularly update with related information. There is also a portfolio page that will give you a quick peek at some of the websites we’ve created for our clients.

There’s a lot more new to be seen. Thank you for taking a look at our new home. We hope you like the changes.

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TechFuel: New Modes

April 28, 2009

Memphis may not be used to being in the spotlight, but the city has received its fair share of attention over the past several months, due in large part to the efforts of LaunchMemphis and their partners.  The latest TechFuel event, that took place in the Launchpad of the Emerge Memphis building, was just the most recent of those efforts.

TechFuel: New Modes by LunaWeb on Flickr.
“TechFuel: New Modes” by LunaWeb on Flickr.

C.C. Chapman and Adrian Ho, two of the top thought leaders in the online community, joined us to share their passion about Social Media and the new climate of “online marketing”.  Both men gave insightful presentations that went far beyond the tools and how-to of Social Media.  They also allowed for exhaustive Q&A in which great questions were met with equally strong answers. The real value, as always, was in the conversation.

A great turnout to the event translated into a valuable forum for networking, brainstorming, sharing ideas and meeting the movers and shakers of the Memphis community.  C.C. and Adrian stuck around through the late evening hours, and tirelessly conversed with Memphis’ entrepeneurs.

Check out the Commercial Appeal coverage of the event.

Next for LaunchMemphis is the 2nd Startup Weekend in Memphis.  A wide range of thinkers and creators will be needed to band together in an ambitious attempt to launch a new startup in just one weekend.

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The post “TechFuel: New Modes” by lunaweb is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

There’s a rumor going around that Oprah has gained control of her eponymous Twitter handle, and that she’ll be posting her first tweet during the show tomorrow. You can imagine what kind of immediate impact that this will have on the service.

As a result, we’ve been thinking a lot about the recent explosion in popularity of Twitter.

There used to be a standard progression for people making their way through social media.

The online presence of the first digital natives seemed to evolve from writing online journals read by only four or five people to maintaining MySpace and Facebook profiles with a few dozen friends on to full-fledged blogs and Twitter accounts accessible by the general public.

Digital Natives at Work by Gerard Bierens on Flickr.
“Digital Natives at Work” by Gerard Bierens on Flickr.

Though other sites and services empowered them to take those steps, Twitter seems to have been the triggering mechanism for making social media into a more truly mainstream phenomenon.

Twitter’s simplicity took the focus off of the means of communication and put it right onto the communication itself.

It may have been that simplicity, along with the suddenness of communication via Twitter, that led mainstream media to embrace it as a way to get information to consumers as quickly as possible. National Public Radio and the New York Times, for example, have been using Twitter since the network was still in relative infancy.

Even celebrities of all kinds have embraced Twitter, from TV Host and comedienne Ellen Degeneres to basketball player Shaquille O’Neal to songwriter Colin Meloy.

Twitter has officially broken down the barriers between the common person and celebrity. We here at LunaWeb have to wonder if this is why people who haven’t really dipped their toes in the waters of social media are now doing cannonballs into the deep end of Twitter.

If so, this marks not so much a gradual evolution in people’s progression through social media as a sudden mutation.

Whereas the digital natives eased themselves in, this new flock of Twitter users seems to be jumping right into using publicly accessible forums.

It’s exciting to watch. Especially considering that many of these new users aren’t digital natives at all. They’re immigrants to the internet world. By jumping in like they have, they’re expressing a newly empowered willingness to learn a new – online – dialect.

Once these new digital immigrants are acclimated and fluent, however, and they decide they need something other than what Twitter has to offer, where do they go?

Will they behave like a flock of migratory birds, moving almost as a single organism, or will they simply quietly disperse, as though the party has ended?

One (completely unresearched) impulse, based on Facebook’s near-simultaneous bump in membership, is to say that this new social wave is like a flock of birds. It’s not exactly predictable, but it undulates gracefully, pulsing with each new possible direction.

Flock of Birds by Picture Perfect Rose on Flickr.

"Flock of Birds" by Picture Perfect Rose on Flickr.

Here at LunaWeb, we’ve been giving a lot of beginning social media lessons to our clients. We’re thinking about opening these up to the public. If you’re part of this new wave of users, please sound off in the comments. Let us know what you’d like us to cover.

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The fun doesn’t stop

April 9, 2009

Last week was a busy week. Not only did we have the Social Media Expedition breakfast, but we gave a half-day workshop for the Grizzlies Foundation.

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The workshop, held at Second Presbyterian Church in Memphis focused on the ways non-profit organizations can use social media to promote their message and attract supporters. We had representatives from over 50 local non-profits show up.

By all accounts, everyone was grateful and eager to learn why and how Facebook, Twitter, and blogging can all be great tools to spread your organization’s message.

But one busy week can lead to another, and another after that.

April 16, for example, marks the second time we’ll be holding TwilightCamp, the evening time equivalent to our Social Media Expedition Breakfasts. It’s the same idea, plenty of time to learn and network with fellow Memphians, and with those core conversations to tap your new friends’ minds for answers to your social media questions.

Twilight Camp will take place from 5 p.m. until 7 p.m. We’re still not sure on the location- we want to be sure we can fit everybody, so please RSVP immediately.

And then, on April 23, Launch Memphis, along with Southern Growth Studio, is hosting Tech Fuel, a combination private workshop and open panel discussion. This time around, the theme is “Mastering the New Modes: Insights and Innovations from the Blending Worlds of Technology, Marketing, and Culture.”Adrian Ho and CC Chapman: Mastering the New Modes, hosted by Launch Memphis and Southern Growth Studio

The speakers for this event are Adrian Ho of Zeus Jones and C.C. Chapman of The Advance Guard. These two are leaders in innovation at the blurring intersection of marketing, interactivity, and user experience.

You’ll need to reserve your seat for the private workshop in advance. You can do that through the Launch Memphis website.

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Wednesday morning, April 1st, found the Social Media Expedition Breakfast at the Holiday Inn at the University of Memphis. After some opening remarks from Social Media Expedition’s Dave Barger, The mic was handed over to Kris Markman, Ph.D., from the University of Memphis, for her presentation, “A Species Driven to Connect.”

Dr. Markman’s presentation focused on how society functions with technology. Her central assertion is that social technologies are nothing new. Though they use new tools to cover greater distances faster, it all essentially sums up to basic communication – Facebook, even as it nears ubiquity, is just a fancy version of cave painting communication.

Humans, she continued, simply need other humans for survival.

So we communicate as we always have, and we find brand new ways to communicate. One pattern Dr. Markman has noticed is that society is beginning to stratify naturally among those who can more readily adapt to new modes of communication.

Markman cites Pew Internet and American Life numbers that show that Americans, along with being divided along lines of behavior, can also be divided among the age groups and economic traits that allow them this behavior – but that doesn’t necessarily fall along the same lines as would be expected.

For example, podcasting is more common among the Generation X set, even though they aren’t as into things like Facebook or Massively Multiplayer Games.

Essentially, what Markman seems to be saying is that what makes online communications so interesting is that it’s so difficult to pin down the demographics of it in a general sense, because the information skews from example to example.

After the presentation, as always, we broke into smaller group discussions, including topics such as blogging, Facebook for business, Twitter, and social bookmarking. There was even some demand for information about Yahoo! Pipes – if you’ve got an interest in or knowledge of Yahoo! Pipes, (or Twitter, Facebook, or any other tools) please, by all means, join us for the next Social Media Expedition Breakfast, the first Wednesday of May.

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