According to a new study by Nielsen Online, the economic woes being felt across the U.S. are driving more and more consumers to share frustrations and money-saving tips within social networks.

The study shows that among the online driving conversations, the topic most discussed is the growing need for alternative fuel-which accounts for 20% of the conversations. The same effect is spilling over to grocery buying conversations. Consumers are sharing new promotions and sales, as well as how to stretch your dollars with coupon strategies.

Are you finding yourself turning to the Internet and your online network of peers to discuss the economic strain on your wallet? Check out EcoMemphis’ post about alternative fuel developments in Memphis, TN and discuss your thoughts on the matter.