Visit the New LunaWeb Blog

December 8, 2009

If it looks like we’ve been as quiet as the dark side of the moon, It’s because we’ve moved.

LunaWeb's new home: LunaWeb.com

Please visit our new homepage at www.LunaWeb.com, and our new blog at blog.lunaweb.com.

If you’d like to connect with us through social media, we’d love to hear from you.

Visit us on Facebook at Facebook.LunaWeb.com and Twitter at Twitter.com/LunaWeb.

We hope we’ll see you out there!

TechFuel: New Modes

April 28, 2009

Memphis may not be used to being in the spotlight, but the city has received its fair share of attention over the past several months, due in large part to the efforts of LaunchMemphis and their partners.  The latest TechFuel event, that took place in the Launchpad of the Emerge Memphis building, was just the most recent of those efforts.

TechFuel: New Modes by LunaWeb on Flickr.
“TechFuel: New Modes” by LunaWeb on Flickr.

C.C. Chapman and Adrian Ho, two of the top thought leaders in the online community, joined us to share their passion about Social Media and the new climate of “online marketing”.  Both men gave insightful presentations that went far beyond the tools and how-to of Social Media.  They also allowed for exhaustive Q&A in which great questions were met with equally strong answers. The real value, as always, was in the conversation.

A great turnout to the event translated into a valuable forum for networking, brainstorming, sharing ideas and meeting the movers and shakers of the Memphis community.  C.C. and Adrian stuck around through the late evening hours, and tirelessly conversed with Memphis’ entrepeneurs.

Check out the Commercial Appeal coverage of the event.

Next for LaunchMemphis is the 2nd Startup Weekend in Memphis.  A wide range of thinkers and creators will be needed to band together in an ambitious attempt to launch a new startup in just one weekend.

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The Rejected Connected

March 20, 2009

Dave Barger, from LunaWeb, was able to make it to the interactive portion of South By SouthWest (SXSW) this past week.  This massive, Austin, TX based, conference has a heavy focus on learning and sharing information on technology and Web 2.0.  But what has typically been a festive, party atmosphere, took on a more serious tone in the face of  a sinking a economy populated by businesses struggling to stay afloat.

One bright spot in the midst of this gathering, was the serendipitous and spontaneous creation of several unconference-like core conversations.  Dave was lucky enough to be a part of one of these conversation, when several SXSW attendees converged on a session that had reached max capacity.  These 50+ rejects went on to form there own conversation group, “The Rejected Connected”.


TweetHall – Rejected Connected from LunaWeb on Vimeo.

The discussion became a valuable mindshare of best practices for Twitter.  The group ranged from people brand new to Twitter, to Twitter application developers.  Everyone was able to contribute, and everyone walked away with a headful of new ideas to ponder.  The key takeaways for the session from Dave’s blog were:

– Using a good photo of only your face.
– Share your twitter handle everywhere.
– Don’t use the profile URL to merely link back to your twitter page.
– Multiple users of one org’s twitter account can end tweets in “/fl” that being /(first initial)(last initial) or state the person tweeting in the profile description.
– Be genuine and don’t be uptight about tweeting, just get out there.
– Don’t protect your tweets and still try and seek out people to follow (the analogy of “going to a cocktail party and locking yourself in the bathroom” was shared).

There was great discussion on the best way to manage a corporate identity on Twitter. Deceptively tricky questions like, “How much of myself do I put into my corporate Twitter account?” and “If I choose to have multiple Twitter accounts, what’s the best way to keep up with them?” were debated at length.

Tiffany Winman, one of the attendees, did a great job of nailing down the rationale behind marketers using Twitter. “Awareness/traffic; viral buzz; lead generation; increased customer satisfaction and loyalty via increased community networking, identifying and fostering relationships among employees and customers; generally decreases in costs and resources from traditional marketing methods; research on brand image, public sentiment, hot topics to improve messaging and product/service development.”

Otis Maxwell also had some valuable insight into how a previous session at SXSW provided further illumination on the spontaneous hallway discussion.

If you’d like to see the twitter conversation that resulted from this ad hoc gathering, search for #tweethall on twitter.

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blogpost by lunaweb is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

TechFuelLaunchMemphis’ latest TechFuel networking event was all about atmosphere.  This past Thursday, Memphis technologists, media, creatives and entrepreneurs assembled at the top of Clark Tower to meet old friends, make new connections and have a great time doing it.  The evening was graciously sponsored by MPACT Memphis, who share LaunchMemphis’ mission to promote growth in the Memphis entrepreneurial community.

The LaunchMemphis group has been hosting these networking evenings as part of its ongoing effort to bring focus to entrepreneurial activities in Memphis, TN, and to deliver new technology business startups to the economy.  The organization was very successful in making progress towards this goal last year.  In that spirit, they have designed a schedule of events for 2009 that will continue moving Memphis to the forefront of the business community.

Upcoming on the LaunchMemphis Calendar are:

MPACT MemphisSocialCamp Memphis – March 6 & 7
Location: Memphis College of Art
SocialCamp Memphis is an unconference focusing on Social Media and Social Networking.  Just imagine a conference where the morning is comprised of designated speakers/topics, and the afternoon is comprised of focused discussions and impromptu presentations that are decided on by the attendees.  There will be a networking event the evening of March 6th, and the main event during the day on March 7.  See more information at the SocialCamp site and Facebook pageRegister early!

Startup Weekend Memphis 2: Back by Popular Demand – May 29, 30, & 31
Location: EmergeMemphis and Mercury Launchpad
Startup Weekend recruits a highly motivated group of technologists and entrepreneurs to build a community and new business ventures in a weekend in a short 54 hours.  These motivated individuals come together form teams and decide what to make. Attendees are responsible for bringing the ideas, desire, and passion and walk out of the room with a brand new businesses launched or started.  Startup Weekend is a national program that has once again selected Memphis, TN as one of the cities that it will visit this year.  See more information and don’t forget to register.

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blogpost by lunaweb is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

sbclogoBelow are the links you’ll want to remember for the up coming Junior Achievement “Small Biz Bike Tour.” Be sure to upload your photos to SBC social sites and tag everything with #SBCBikeTour.  We want to make sure we get the word out about this great cause, and prove that small business can make a BIG difference.

SBC Facebook Page

YouTube Group

Flickr Group

FriendFeed Room

Twitter #Tag

#SBCBikeTour

Upcoming Events to Remember:

February 19 – TechFuel Mixer

March 4 – Social Media Expedition Breakfast

March 7 – SocialCamp Memphis

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blogpost by lunaweb is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.

Universe of Dreams Tweetup

January 30, 2009

Dave Barger and Neal ConanThe Social Media Expedition explored new frontiers in their last Tweetup at the Universe of Dreams concert at the Germantown Performing Arts Centre sponsored by LunaWeb. It was an evening of great food, and otherworldly experiences.

We kicked off the night at Rain, a new sushi bar in Cordova, TN, where we experienced beautiful food, and a great atmosphere. There was a lot of enjoyable conversation, and several of us had the opportunity to meet some folks we had only known from twitter.

SushiWe left Rain just in time to have wine and hors d’oeuvres provided by the friendly people at GPAC. We spent the hour before the show chatting in the green room and looking at photographs of some of GPAC’s most memorable performers.

The Universe of Dreams performance was the highlight and centerpiece of our Tweetup. An incredible performance (as always) put on by GPAC, that feautured NPR’s Neal Conan, Ensemble Galilei, and giant projected images from the Hubble Telescope. Conan read excerpts from some the greatest minds of the past several centuries, expressing their awe at the scope of the night sky, while beautifully displayed images gave meaning to his words. Thanks to all this and an incredible score of Celtic music, the evening proved to be a wonderful multimedia event, that was truly expeditionary.

Thanks to all who participated and made it such an enjoyable night. Join our Facebook Page to stay updated on future Expedition Tweetups.

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